Roadside Vietnamese Coffee
Overview
“Roadside” coffee is inspired by a famous Vietnamese milk coffee called “bac xiu”. This type of coffee first appeared in the 1950s in alleys and roadsides in Saigon city. It gradually becomes an indispensable part and a beautiful culture of Vietnamese people.
Categories
Branding
Packaging
Date
Mar 27, 2024
Client
Roadside
Brand USP
Every roadside coffee bean is treasured by Vietnamese people. Come and experience the cultural flavors of our country.
Target Audience
On Roadside, the bitter taste of coffee overflows with the sweetness of condensed milk. It is suitable for all ages, especially young adults, women, or sweet people.
Secondary Logos
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